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This text discusses the opportunities for a company to expand internationally, focusing on the importance of finding the right partner who understands the local market dynamics. It emphasizes the need to establish a structure that mutually rewards long-term success, rather than approaching international sales as purely transactional. The text also highlights the significance of conducting deep marketing research, analyzing the Total Addressable Market (TAM) and the Serviceable Addressable Market (SAM). It suggests looking for reliable local partners who are familiar with the market's particularities.

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