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Segmenting the tourism market is essential for targeting various groups based on demographic, geographic, psychographic, and behavioral factors. For example, adventure tourism for youth and resort destinations for families. With the global tourism market exceeding 1.2 trillion USD by 2022, Uzbekistan's economy has significantly benefited from welcoming over 5 million tourists in the same year. Segmentation helps tailor services to meet customer needs

#tourism#marketing strategy#market segmentation

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